Enter your website and I’ll show you what’s working, what may be getting in the way, and what I would improve first.
IE Group clearly has depth, experience and multiple areas of expertise. The issue is not a lack of information. It is that the strongest proof of the company is spread across the site instead of being organized into a clear, confident story for someone evaluating the firm for the first time.
I would not treat this as a cosmetic homepage refresh. I would reorganize the website around the way a potential client evaluates an engineering firm: what you do, where you have experience, the type of work you have completed, why the company is credible, and how to move forward. The visual redesign would support that structure—not replace it.
A visitor should not have to dig through the site to figure out the scale of the company, the markets it understands, or the type of work it has already handled.
What I’d change: Build the homepage and key service pages around visible proof—projects, markets, capabilities, credentials and relevant company experience.
The company offers a lot, but a long list of capabilities can make the visitor do too much sorting on their own. The structure should help someone quickly recognize where their project fits.
What I’d change: Reorganize services into clearer groups and give priority services enough room to explain the problem, expertise and relevant proof.
For an engineering firm, completed work is one of the strongest reasons to trust the company. Project content should do more than simply exist—it should help a prospective client understand what IE Group has already solved.
What I’d change: Create a reusable project/case-study structure that connects the work to services, markets, challenges and outcomes.
When services, markets, company information and projects all compete equally, the visitor has to decide what matters. A stronger structure would guide them instead.
What I’d change: Create a clearer hierarchy from first impression → expertise → proof → next step, with calls to action that match how a serious B2B buyer researches a firm.
These are the existing IE Group proposal tiers used for this prototype. Later, the real analyzer will calculate pricing from Abby-defined scope rules instead of letting AI invent a number.
Tell me what you’re trying to improve and I’ll look at whether the recommended scope makes sense for your business.